Reliance implements new mobile marketing platform from Flytxt

Thursday, 26 February 2009

Reliance Communications, India’s leading telecom player today announced implementation of an integrated carrier-class mobile marketing software platform called Neon on its Network as part of its tie-up with Flytxt, a leading mobile advertising and marketing technology provider.

Neon is built on Flytxt's decade-long experience in mobile marketing in various global markets. It features a sophisticated mobile CRM database and all the mobile applications required to conduct large-scale mobile customer engagement programs.

Announcing the tie-up Krishna Durbha, Head – VAS Business & Marketing, Reliance Communications said ”Implementation of Neon System will give us a competitive edge in stimulating brand awareness and driving sales by reaching out to millions of customers in a cost effective manner through targeting.”

Endorsing his view, Tim Williams, Executive VP-Worldwide Sales, Flytxt, said, “We are proud to partner with Reliance Communications, a telecom industry leader, in this transformational approach to customer-centric mobile marketing.

So, with Flytxt Neon in place Reliance Communications will be able to leverage its existing business data and boost voice and VAS revenues through intelligent mobile marketing.

Reliance Communications has been pioneer in Mobile Marketing & Advertising. Apart from using the mobile marketing for existing products Reliance also offers mobile advertising solutions for other companies. More than 50 well known brands in various sectors like FMCG, Finance, and Automotive have benefitted from mobile marketing solutions on Reliance Network. Reliance has also won many accolades for these initiatives like Cannes Lion in 2006, Mobile Marketing Associations Award in 2007 & TM Forum Excellence Award in 2008.

Reliance Communications Limited founded by the late Shri Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of Rs. 63,000 crore (US$ 14 billion), cash flows of Rs. 12,000 crore (US$ 3 billion), net profit of Rs. 8,000 crore (US$ 2 billion) and zero net debt. Reliance Communications is India's foremost and truly integrated telecommunications service provider. The Company, with a customer base of over 65 million including over 2 million individual overseas retail customers, ranks among the Top 10 Telecom companies in the world by number of customers in a single country. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers. Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 20,000 towns and 450,000 villages. Reliance Communications owns and operates the world's largest next generation IP enabled connectivity infrastructure, comprising over 175,000 kilometers of fiber optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.