Neon Push Marketing

Neon Push Marketing is a proven carrier-grade broadcast application for managing large scale mobile campaigns through SMS, WAP as well as Voice channels. It is highly scalable and designed to address the dynamic requirements of operators.  Neon empowers operators with marketing agility that matches the pace of the competitive mobile operator landscape where products and tariffs change every week.

With Neon, mobile operators can run closed loop marketing campaigns within minutes, from a single web desktop, without the help of IT specialists. The entire marketing loop, comprising of behavioral analytics, segmentation, campaign execution, ROI tracking, reward fulfillment and reward confirmation, is automated in real time, in a single integrated platform.

Neon Push Marketing application features:

Analytics-driven Targeting

Neon enables real-time targeting with sophisticated targeting models, such as RFM, A/B testing, retargeting and multi-wave.

• Rule-driven Data Fusion Engine: Captures and consolidates customer profile and event data from multiple data sources in real-time or at user-defined frequency, and provides 360 degree customer view
• Data analytics: Segments customers based on recency, frequency and monetary value. Analyses jobs score and categorises customers for further segmentation
• Instant A/B Testing: Enables marketers to make iterative improvement in campaigns. Now it is quicker to test a campaign concept than to debate it in a meeting.
• Usage Metrics: Aggregated view of subscriber usage behaviour that gives strategic insights on subscriber usage and behaviour pattern. This helps in predicting the subscriber response and churn tendencies, and designing campaigns accordingly.

Personalised Campaign Delivery

With Flytxt’s push marketing application, every message can be personalized, making them more relevant and effective.

• Dynamic tags: Insert profile- or location-based data to personalise each message
• Product recommendations:  Neon automatically recommends the right offer based on rule defined by marketer such as subscriber’s profile, preferences and past behaviour.

Campaign Automation

The entire marketing loop, comprising of behavioral analytics, segmentation, campaign execution, ROI tracking, reward fulfillment and reward confirmation, is automated in real time in a single integrated platform, without the help of IT specialists.

• Multistep, built-in workflow that streamlines planning and execution of campaigns
• Point and click interface to deliver campaigns
• Simple and intuitive GUI's to transform creative ideas into a campaign in minutes
• Easily automate multiple-broadcast campaigns with repetitive frequency and schedule
• Schedule broadcasts on any future date or time
• One-click to exclude subscribers on DNC (Do Not Contact) lists, opt-out lists or previous broadcast recipients
• Campaign overview for quick review of campaign content, schedule and other settings
• Flexible, configurable authorisation process for localised campaign planning with centralised execution and control

Privacy and Security

Neon Push Marketing application includes centralised and automated subscriber privacy management for distributed marketing.

• Ensures compliance with DND list and other regulatory frameworks across marketers and advertisers
• Automatically updates exclusion lists 
• Can limit the number of recipients as well as exclude recipients of a previous campaigns to avoid repeat messaging
• Automated frequency management to limit the numbers of messages to customer per day/ per week

Tracking and Analysis

Robust, real-time tracking and enterprise-level reporting contributes to strategic planning.

• Neon Push Marketing application generates 'sent vs. delivered' reports that can be used for retargeting or for exempting customers who have already received a particular message
• Neon's detailed reports give strategic insight on campaign effectiveness and ROI

Offer Roll out and reward fulfillment

Fully automated and real-time roll out of promotional offers and instant fulfillment which increases customer satisfaction and reduces churn.

• Roll out of promotional offers based on recharge and usage
• Real-time response tracking and instant fulfillment and confirmation