Loyalty and CRM
By applying CRM techniques to mobile marketing, media companies can learn about their audience preferences, develop cross-promotions and increase value.
- Data capture and profiling
- Empowering subscribers to indicate preferences for products and services they are interested enables the media company learn more about its audience and increase mobile media value. Using multiple channels (SMS, WAP, Web) ensures people keep their preferences up-to-date, stay engaged and participate.
- Couponing
- Coupon promotions encourage the uptake of "sticky services" and increasing audience loyalty. Two-for one movie tickets, preferred access to concert tickets and money-off promotions get results, and a well-run, well-promoted program can keep audiences loyal for years.
- Audience CRM
- With a 360-degree view of each audience member's demographics, a history of campaign responses and inbound messaging capability the marketer can run relationship-marketing campaigns focusing on the needs and preferences of different segments and micro-segments of subscribers. A strong relationship builds loyalty.
- Birthday Alerts
- Simple promotions such as Birthday Alerts put a smile on peoples' faces, build rapport and encourage loyalty.
The Solution
Flytxt Neon is an integrated mobile marketing platform for media companies to increase Loyalty and run CRM programs through intelligent mobile marketing.
Neon's Push Marketing and Interactive Marketing applications are ideal for delivering Loyalty promotions, including Couponing. Neon's built-in recommendations engine builds "stickiness" by encouraging repeat conversions based on previous behavior.
Neon's built in CRM database, analytics and Data Fusion ETL Engine form the heart of Neon's CRM capability. With automated import and export, Neon acts as a clearing house for mobile marketing data, maintaining daily synchronisation with your business systems to ensure that marketers have a complete, up-to-date, 360-degree view of each audience member.
To know more about Flytxt and Neon, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it
