Mobile Advertising

Mobile advertising has the potential to transform advertising as dramatically as online advertising. Mobile has a key benefit over online - whereas online is anonymous, mobile is personal.

Push advertising

By leveraging their subscriber information and building profiled Opt-in lists, VAS suppliers can deliver adverts to segments and micro-segments based on demographics and behavior. The more the segment matches with the goals of the advertiser, the higher the media value and the response rate. Mobile Push advertising brings new capabilities to advertisers and has the potential to become a significant new revenue stream for VAS suppliers.

Opt-in management

Building and maintaining Opt-in lists and subscriber preferences can be an important part of a mobile advertising program. A good value-proposition can get good response rates for Opt-ins and by providing multiple channels for Opt-in (SMS, WAP, Web, IVR...) VAS suppliers can sign-up more subscribers.

Data capture and profiling

Data capture allows subscribers to indicate preferences so they receive adverts for products and services they are interested in. As with Opt-ins, using multiple channels (SMS, WAP, Web) ensures people keep their preferences up-to-date, stay engaged and get adverts which they value.

The Solution

Flytxt Neon is an integrated platform for VAS suppliers to develop mobile message advertising revenues through intelligent targeting.

Neon's Push Advertising application is designed to run targeted mobile advertising broadcast campaigns and Neon's On-Trigger Advertising application handles Touch point advertising. Neon’s sophisticated Ad Server delivers the right ad to each subscriber depending on criteria set by the advertiser, with configurable serving-patterns. Ads can be delivered across different channels and advertisers get real-time reports on which ads have been served and their corresponding response rates.

Neon's Interactive Marketing application automates Opt-In List management so opt-ins and opt-outs have immediate effect on marketing campaigns and subscriber profiles are always up-to-date.

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