Mobile Products Marketing
Among the marketing channels used to promote voice, mobile has the highest potential to boost revenues and is often the least exploited.
Targeted SMS, WAP and voice push promotions can have a dramatic effect on revenues:
- Voice minute promotions
- By analysing the voice usage of each subscriber and correlating with pricing plans, operators can encourage subscribers to spend more and ensure that they are on the plan best suited to them.
- Top-up marketing
- Targeted Top-up offers can be a very effective way of driving revenues, encouraging low-balance subscribers to maintain a higher balance and thus increasing usage and minimising out-of-balance revenue loss.
- Market unused capacity
- By encouraging additional calling during periods when capacity is otherwise unused, overall revenue is increased without additional capacity or costs.
- VAS revenue enhancement
- Uptake of VAS content and services can be boosted by timely and targeted marketing.
The Solution
Flytxt Neon is an integrated mobile marketing platform for operators to leverage their existing business data and boost voice revenues through intelligent mobile marketing.
Designed by world's leading mobile marketing specialists, Neon Push Marketing automates the design, analysis, approval, delivery and tracking of sophisticated campaigns. With targeted campaigns, personalised around the validity, balance and usage patterns of each subscriber, operators can increase voice revenue while respecting subscriber privacy and meeting regulatory requirements.
To know more about Flytxt and Neon, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it
