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About Flytxt

 Flytxt delivers usable mobile marketing technology for marketers to run sophisticated campaigns themselves.

We wrote the book on mobile marketing

Flytxt was founded in the year 2000 when mobile marketing didn’t exist. We pioneered the use of mobile for marketing in the UK and created an industry, scoring a sack-load of firsts along the way:

    - 1st CRM campaign with Smash Hits
    - 1st on-pack campaign with Cadbury “Txt ‘n’ Win”
    - 1st text to screen campaign with Channel 5
    - 1st short code donation campaign for Comic Relief
    - 1st point collection campaign for Coke “Text to collect”
    - 1st large-scale couponing campaign with Orange
    - 1st book publishing campaign with Harper Collins
    - 1st US magazine publishing campaign with Time Inc.

Now that mobile marketing is thriving all over the world, Flytxt is ready to meet the next big challenge.

We’re focused on mobile marketing’s biggest challenge

Marketing to billions of individuals while acknowledging their individuality and respecting their privacy is the biggest challenge mobile marketers face.

Mobile is big - one billion handsets will be sold in 2006 and billions of texts are sent each day. Yet mobile is personal – it’s the most personal of life aids we use today. Mobile allows marketers to reach individuals in new ways not possible with other media and opens up dramatic new opportunities for marketers to interact with consumers.

The challenge is to give marketers the freedom to design and run campaigns the way they want to, when they want to, with tools that allow them to seek and maintain consumers’ permission and respect their privacy.

Flytxt is meeting the challenge

To meet this challenge, Flytxt is focused on the development, deployment and sales of Neon, its revolutionary new mobile marketing solution. Neon puts Flytxt’s six years of mobile marketing experience into the hands of non-technical marketers and revolutionises the design, implementation and analysis of mobile direct marketing campaigns. Based on continual feedback from customers, Neon is by far the best mobile direct marketing platform available, making Neon Flytxt’s latest first:


Six years on, we’re continuing to lead mobile marketing.
 
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