By : Thomas Schuster
Campaign analysis by tracking response rate alone is not the most accurate method. Some of the pertinent issues most often raised by both VAS and U&R marketers are on data overflowing and customer analysis exports without concrete statistics. Recently we were caught offhanded by a marketer with a difference. His question which says, “How can… Read More »
By : Guest Author
For the mobile industry and the operators it is always a Catch 22 situation. Surprisingly, the global recession has not resulted in a drop in the number of new subscribers or talk time or a decrease in data transfers. But yes the ARPUs have been impacted and so have the bottom lines and the stock prices of mobile operators. The competition has increased. The success of a mobile operator lies in transforming these challenges into opportunity by taking the ownership of mobile medium and leveraging its unique strengths.
For cellular service providers already struggling to deal with dual challenges of declining ARPU and increasing churn, the current economic conditions pose additional challenges. In today’s competitive landscape, mobile operators can no longer rely on conventional competitive tactics such as price cuts, promotions and basic product bundling to maintain their edge in the consumer segment. Shifts in customer demand and a changing competitive landscape are compelling operators to redefine strategies. Read More »
By : David Harper
My 30 years in the technology industry included a stint as the CEO of a company that built chips for Ericsson’s first GSM handset. In August 2000, I became a director of Flytxt, a mobile marketing start up. It was at a time when there was virtually no mobile marketing market. However it was an exciting time, the dotcom boom was still on and the SMS use had become a social phenomenon which was a real harbinger of the social networking blockbusters to come.
The initial years of the decade were dominated by product promotions using SMS. Flytxt was involved with some significant breakthrough campaigns during this time. The first ever “txt’n’win” campaign was in 2002 to promote Cadbury’s range of products in the UK. Offers were put on 65 million chocolate bars and 5 million people sent claims by text. Cadbury’s still uses “txt’n’win” promotions. Another campaign initiated in the same period was “Orange Wednesdays”. It was a UK based loyalty campaign offering Orange subscribers two tickets for the price of one at any of the UK’s Cinema outlets. Orange subscribers who took up this offer were a third less likely to churn than those that didn’t and Wednesday moved up three places to become the most popular weekday for UK Cinema attendance. Orange Wednesdays still runs and in multiple countries. Read More »
By : Thomas Schuster
Flytxt’s patent pending PrecisionTrack technology introduces real-time, automated and precise, response and conversion tracking across any mobile channel and conversion system.
Mobile is increasingly becoming popular as an effective marketing channel, but the recipes for successful mobile campaigns are only slowly being discovered. This is mainly due to the lack of effective and instant measurement of campaign effectiveness. Simply spoken, measuring the campaign effectiveness so far has been a manual, laborious and slow process. The key challenges today are: Read More »
By : Flytxt
Technology leader in Mobile Marketing 2.0 expands global footprint
Flytxt, a leading mobile marketing platform provider, has announced plans to expand its business focus and presence to South Africa. “South Africa is one of the most vibrant markets, and has been a hotbed of mobile innovation and technology. We are excited to be here and offer our mobile marketing technology to mobile operators and other large enterprises,” said David Harper, Chairman of Flytxt, who is in Cape Town to attend the company’s board meeting. Read More »
By : Flytxt
Reliance Communications, India’s leading telecom player today announced implementation of an integrated carrier-class mobile marketing software platform called Neon on its Network as part of its tie-up with Flytxt, a leading mobile advertising and marketing technology provider.
Neon is built on Flytxt’s decade-long experience in mobile marketing in various global markets. It features a sophisticated mobile CRM database and all the mobile applications required to conduct large-scale mobile customer engagement programs. Read More »
By : Flytxt
Flytxt, the leading mobile marketing technology company today announced the appointment of Dr. Vinod V Vasudevan, former Senior Vice President and Head – Integrated Services, Reliance Communications, as the Group CEO to drive the company’s next phase of expansion.
Dr. Vasudevan succeeds Tim Williams who will take on the role of Executive Vice President – Worldwide Sales at Flytxt. In this new role, Tim will drive the company’s sales and build strategic business relationships worldwide. Announcing the new appointment, David Harper, Chairman of Flytxt said: “We are delighted to have a highly successful and respected industry leader as our chief executive to give momentum to our global expansion. Dr Vasudevan has a deep understanding of the challenges faced by mobile operators which will help Flytxt deliver more value to our customers.” Read More »