NMA - Interactive TV ad agency Weapon7 has formed a partnership with mobile marketing agency Flytxt to enable a joint mobile and red-button campaign offering to clients.

NMA: Moves - Flytxt has recruited Annabel Shorter as business development director.

Mobile Entertainment - Web Portal uses cross-selling tool to get closer to users.YAHOO! Mobile Europe is the latest brand owner to adopt the mobile cross selling tool Flytxt Direct. The company will use it to boost mobile content sales based on properties created by its Internet portal business.

NMA-Letters - Your In Brief item regarding the International Telecommunication Union's findings on mobile spam (NMA 17.02.05) was potentially chilling, but maybe more so than experience suggests.

NMA - When Levi's launched its latest 501s marketing campaign this month, a WAP site was a central part of its digital strategy. This was good news to the many in the industry who have been predicting 2005 as the year the medium fully grabs brands' attention. By Justin Pearse.

Precision Marketing - The rapid proliferation of mobile handsets with multimedia capability means viral marketing services via your phone could be a reality as early as next year. Are customers and clients ready to take advantage of the benefits of MMS? David Reed investigates