NMA - Mobile operator 3 is positioning the 3G video mobile platform as a key new advertising channel for brands and entertainment firms, after signing an agreement with mobile marketing agency Flytxt.

digital-lifestyles - UK's first video mobile network, 3, has announced the first advert to be broadcast over a 3G service.
The 30 second advert promotes a new cinema release and is the result of a video mobile marketing agreement between 3, mobile marketing services provider Flytxt and RedBus Film Distribution.

RCR Wireless - LONDON-3, a U.K. video mobile operator, announced an agreement with Flytxt for a mobile marketing campaign that will allow 3's customers to view a free trailer for the new British film "It's all Gone Pete Tong."

BBC.co.uk - The first advertisement to be displayed on a UK 3G mobile phone network will appear this month, in what the industry hopes could be a new source of revenue.

Media & Marketing Europe - Video mobile network 3 is to run the first ad over 3G from late this month. 3 will run a trailer of the new British film It’s all Gone Pete Tong which is released on 26 May in the UK. Following a deal between mobile marketing services provider Flytxt and RedBus Film Distribution, the trailer will be available via the Today link on 3.