3gnewsroom.com - 3UK announced that as part of a new video mobile marketing agreement it is running the first advert over 3G. 3's customers will be able to watch for free, a trailer of the new British cult film "It's all Gone Pete Tong", a Toronto film festival award-winner, which is out in UK cinemas on May 26.

pcmag.co.uk - Movie trailer coming to a handset near you. Mobile video operator 3 today claimed that it is running the first advert over 3G, as part of a newly signed video mobile marketing agreement.

The Feature - Mobile content is supposed to be easy for the consumer, a point that often gets forgotten in such a technologically fast moving industry. Give users great content they can engage with without having to engage their brain and you're onto a winner.

160 characters.org - UK mobile marketing company Flytxt has been awarded a two-year contract to develop and implement integrated wireless programs for Time Inc. starting with People and Teen People magazines.

DM News - Time Inc. is developing a sustainable mobile marketing strategy for its magazines starting with People and Teen People. The New York publisher hired London-based mobile marketing technology firm Flytxt Ltd. to engage readers in interacting with the Time Inc. publications via cell phones and other handheld instruments.

Precision Marketing - New York: Flytxt, the mobile marketing technology and services provider, has signed a two-year deal with publishing house Time Inc to develop and implement integrated SMS programmes.