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The Power 100
Tuesday, 19 April 2005

Marketing Direct - Marketing Direct presents the first ever annual guide to the movers and shakers in direct marketing.
Power 100 in Direct Marketing

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How Your Cell Phone Will Become an Ad Machine
Monday, 18 April 2005

www.business2.com - If you want to get a sense for where marketing is heading, look no further than Teen People. The publication, owned by Business 2.0 parent Time Inc., last week announced that it will integrate mobile phones into its marketing plans. The magazine will send out weekly updates and breaking news -- along with targeted advertisements and promotions -- via SMS to subscribers.

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Flytxt Interview for the pondering primate
Tuesday, 12 April 2005

theponderingprimate.blogspot.com - Flytxt Interview. A successful mobile marketing campaign will require creativity and have to offer something of value. Getting permission has never been harder or rewarding when accomplished.

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Time Inc. to use mobile messaging with magazines
Monday, 11 April 2005

The Industry Standard - Time Inc. will use mobile messaging to promote some of its approximately 138 magazine titles through offerings such as news, voting and exclusive content, the publishing giant announced Monday.

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Flytxt to support mobile marketing for Time Inc.
Monday, 11 April 2005

Internetworld 365 - Campaign to begin with People and Teen People. Flytxt, a leading provider of mobile marketing technology and services, today announced that it has been awarded a two-year contract to develop and implement integrated wireless programs for Time Inc. starting with People and Teen People magazines.

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Flytxt to Create, Deliver and Support Mobile Marketing Campaigns for Time Inc.
Sunday, 10 April 2005

Yahoo.biz - NEW YORK, April 11 /PRNewswire/ -- Flytxt, the leading provider of mobile marketing technology and services, today announced that it has been awarded a two-year contract to develop and implement integrated wireless programs for Time Inc. starting with People and Teen People magazines.

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