theponderingprimate.blogspot.com - A super idea. I will be blogging an interview with Flytxt shortly. These guys "get it" and just landed a monster client.This is nice to see.From Computerworld.com Time Inc. to use mobile messaging with magazines

ClickZ News - Time Inc. is bundling mobile interactivity into its People and Teen People titles, and the company is in talks with advertisers to integrate their campaigns with the channel.

Ad Week - NEW YORK Time Inc. said it has signed a deal with mobile technology and marketing firm Flytxt to implement a variety of text message-based content and marketing initiatives for its stable of magazines.

RCR Wireless - U.K.-based mobile marketing company Flytxt will team with Time Inc. on wireless marketing campaigns based on some of the magazine publishers' 130 titles.

New Media Age - Sir Martin Sorrell's advertising giant WPP Group has sent out a formal request for proposals (RFP) to find a global mobile marketing partner.

Marketing - More of us send text messages than know what the red button on our TV does, so why aren't more brands using mobile to interact?