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Time Inc And Flytxt Create Mobile Campaign (1 of 2)
Sunday, 10 April 2005

theponderingprimate.blogspot.com - A super idea. I will be blogging an interview with Flytxt shortly. These guys "get it" and just landed a monster client.This is nice to see.From Computerworld.com Time Inc. to use mobile messaging with magazines

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Time Inc. Dips Into Mobile
Sunday, 10 April 2005

ClickZ News - Time Inc. is bundling mobile interactivity into its People and Teen People titles, and the company is in talks with advertisers to integrate their campaigns with the channel.

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Flytxt, Time Inc. in Wireless Deal
Sunday, 10 April 2005

Ad Week - NEW YORK Time Inc. said it has signed a deal with mobile technology and marketing firm Flytxt to implement a variety of text message-based content and marketing initiatives for its stable of magazines.

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Time Inc. steps into mobile marketing with Flytxt
Sunday, 10 April 2005

RCR Wireless - U.K.-based mobile marketing company Flytxt will team with Time Inc. on wireless marketing campaigns based on some of the magazine publishers' 130 titles.

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WPP leads traditional agencies in take-up of mobile marketing
Wednesday, 06 April 2005

New Media Age - Sir Martin Sorrell's advertising giant WPP Group has sent out a formal request for proposals (RFP) to find a global mobile marketing partner.

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Mobile Marketing - A Mobile Response
Wednesday, 30 March 2005

Marketing - More of us send text messages than know what the red button on our TV does, so why aren't more brands using mobile to interact?

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