Technology Weekly - Nick Fuller head of operations at Flytxt Mobile Marketing, argues that 2005 may well be the year that mobile marketing comes of age.

Forbes-US - Today's Trend: Text messaging, or SMS, a standard keyboard feature on mobile phones, suddenly seems nifty to consumers, telecos and marketers.

New Media Age - Media owners and brands wishing to cash in on the growing popularity of mobile video are being held back from launching services due to a policy by Vodafone of blocking video streaming from outside its Vodafone Live! portal.

Marketing Week - Children love mobile phones, making them an attractive medium for marketers. But ethical and health issues are a concern, says Robert Lester.

mad.co.uk - Flytxt, the mobile marketing services provider, is teaming up with Weapon7, the DiTV agency, to enhance the customer interaction element of future digital campaigns.

Media Week - Mobile phone marketing outfit Flytxt and interactive television services company Weapon7 have joined forces to roll out an enhanced marketing service for advertisers in the digital community.