Incentive Today - The back-room boys (and girls) of marketing support services are vital to the Success of campaigns but they are often taken for granted. Sara Goodwins looks at the changing role of response management agencies and the value of they can add to promotions.

www.clickz.com - In the US., mobile marketing is nascent. Activities such as the BMW 3 series promotion are largely experimental. Here in Europe, however, the practice is increasingly widespread and sophisticated.

Direct Response - Mobile marketing is seen as a promotional tool, but the time is now ripe for DM to take advantage. 
The UK mobile phone industry is booming. According to the Mobile Data Association, 2.4 million messages are sent every hour in Britain, making mobile one of the most powerful and versatile communications media. By Christina Papas.

Incentive Today - Mobile phones and other new technology are enabling promoters to engage with consumers in a way that has never been possible before. New technology in promotions? Great idea, but for it really to be an option, it would require consumers to voluntarily carry around sophisticated personal electronic devices which would allow marketers to send tailored offers and incentives.  That’s hardly a realistic proposition, is it? John Porter looks to the future.

Brand Republic -Digital Bulletin – Yahoo! Mobile Europe is using Flytxt's Direct CRM system to cross-sell its mobile content, with the two companies agreeing a contract following a trial period in the UK market. The system allows Yahoo! Mobile to target customers who have just purchased content with a promotion for another piece of content within 30 seconds to three minutes of their purchase. It will not try to cross-sell a product that has been previously purchased.

New Media Age - Yahoo! Mobile has appointed mobile marketing company Flytxt to implement a cross-selling initiative for mobile content.
The move will enable Yahoo! to extract the most value out of consumers buying mobile content by up-selling subscriptions and cross-selling different types of content.