Precision Marketing - Mobile marketing agency Flytxt has hired David Payne as part of a new three-strong team designed to boost its direct marketing credentials.

Marketing opinion piece -  If you think mobile is synonymous with spam, intrusive communication and promotional gimmicks, think again.

New Media Age, Dominic Dudley - Brand owners are to start streaming video ads to 3G mobile phones within weeks, in a potentially powerful new way of delivering both advertising and content and services.

Precision Marketing - United Pictures International (UPI) is rolling out its first global SMS campaign to promote action thriller The Bourne Supremacy. Flytxt is set to handle mobile marketing of the movie's DVD and video release.

New Media Age and Marketing Week Awards - The challenges facing Orange were to develop a system that could deliver hundreds of thousands of mobile coupons to Orange customers on a weekly basis, and to deploy a redemption infrastructure that captured each person’s film preference and tracked each redeemed mobile coupon so that it could be used only once.

Brand Republic - The DVD launch of the Matt Damon film 'The Bourne Supremacy' is to be promoted through a SMS campaign that will also be used to build a database for future targeted marketing activity.