Marketing - Universal Pictures is planning its biggest mobile marketing drive to date to back the global DVD and video release of hit film The Bourne Supremacy on 7 December.

Tech Track 100 - Flytxt, Rank - 12
Manages the technology for Orange Wednesdays’ cinema ticket promotion

Intelligence Awards 2004 - Orange had already established a relationship with the film industry through its advertising and sponsorship.
This campaign enabled it to drive customer loyalty by giving subscribers something of real value - Orange
Wednesdays, a two-for-one deal in any cinema nationwide, every Wednesday for three years.

Sunday Times - Flytxt, a firm that runs ad campaigns over mobile phones, has yet to make a profit but its founders are already planning a sale. Report by Rebecca Hoar.

With mobile phones emerging as a key gaming access route, brand- owners are recognising the potential for the text-to-win mechanic to evolve into something far more dynamic. David Reed reports.