Incentive Today: March 2003 - Chrysalis Radio signed up Flytxt to develop the group's wireless marketing strategy across its Heart and Galaxy stations, in a bid to drive loyalty amongst listeners. The initial one-year contract represents the group's decision to up its commitment to marketing via the wireless medium.

New Media Age, March 2003 - MasterCard has launched several pilot schemes for a new SMS consultancy service aimed at UK banks and retailers. The credit card giant is rolling out its MasterCard SMS programme across Europe a year after beginning work with its member banks on mobile marketing campaigns.

Revolution Interactive Television Report, March 2003 - TV broadcasters are using SMS as a short cut to effective interactivity and to engage audiences with their shows. On the same January night that Blind Date introduced live viewer SMS voting, Cilla Black announced she was quitting the show. Whether or not our Cilla was unhappy with viewers voting for contestant one, two or three with a text message, there is no doubt the way TV engages its audience is changing.

Precision Marketing : March 2003 - Selfridges is joining forces with Britart in a bid to stage the first ever SMS art auction and strengthen the contemporary art centre's consumer database. Britart.com, the centre for affordable and high-profile British art, will take over Selfridges window displays in London and Manchester over the next two weeks. Passers-by are to be given the chance to bid, via their mobile phones, for their favourite piece of creative work.

DM News, March 2003 - 160, two dimensional, black and white characters: - an unlikely medium for marketing most FMCG brands, which typically spend millions on campaigns reliant on colour, sound and moving images. The humble SMS has proven us wrong in this assumption.

New Media Age, March 2003 - The four major mobile network operators have pledged to increase donations to Red Nose Day 2003 from premium rate SMS activity. Orange, O2, T-Mobile and Vodafone will be donating all their profits from premium rate text messages sent as part of the Red Nose Day campaign. Such activity includes competitions from Red Nose Day sponsors and shows, and voting and text alerts on Comic Relief Celebrity Fame Academy.