New Media Age- 27th February 2003 - Mobile marketing agency Flytxt prides itself on offering a full service, and has survived where other more specialist firms have gone by the wayside. But can it compete against major agency's own mobile arms?

Wall Street Journal, 25th February 2003 - Ads on Mobile-Phone Screens Offer Companies a Cheap Way To Reach Buyers, Gather Data.

2FT.com, 25th January 2003 - If there’s one surefire way of swelling your revenues, she’s busty and scantily clad. Sex sells, as any marketer knows. Although they may be loathe to proclaim so in public, mobile phone operators, desperate for new revenue streams, must regard sex as a sure way to boost their cash flow.

Letter of the week by Lars Becker - Oftel decision will have serious impacts for growing mobile market. Oftel's decision to cut call charges to and from mobiles is both good news and bad news for the mobile marketing industry. The mobile telephony industry is a rapidly developing one, requiring enormous investment. However, it is propably unfair to have today's consumer partly pay for this investement in a future that they haven't asked for. Besides, if they were interested in investing, they could have done so by buying shares in a mobile operator.

Management Today, February 2003 - When you start signing regular six-figure cheques to suppliers or service providers - the sort of sums you used to have to work more than a year to earn - it's a sure sign that your business has grown up. The nifty little ideas you kept going from your spare bedroom, doing your own paperwork and accounts, has grown - to your delight and (perhaps) surprise. It is time to get serious, hire more staff, put down roots that will help support long-term survival.

Incentive Today: February 2003 - The hurdles MMS must overcome before making an impact on the world of promotions should not be underestimated. The penetration rates of MMS enabled handset manufacturers and the extra cost of sending these messages, are a few of these. While another couple of years will pass before we're in the full grip of the multi-media messaging tide, there is no doubt that this is the future of mobile messaging development.