|
Wednesday, 29 January 2003 |
|
Case Study: New Media Age - 30 January 2003 - Aims: Odeon launched an aggressive campaign in July 2002
to protect and increase its market share, in response to competition in
the Leeds and Bradford area. The 'TX4 Free Cinema Tkt' was a core part
of this campaign. It was aimed specifically at the male teen audience,
as Odeon felt that SMS was the ideal medium to get through to them. The
campaign saw an initial four week trial, aiming to drive footfall to
the cinema and so to increase revenues during the summer season. It was
also aimed at building an SMS database for future activity.
|
|
Read more...
|
|
|
Monday, 27 January 2003 |
|
FT Creative Business, 28 January 2003 - If you think your mobile is taking up too much of your life already, the situation is going to get a lot worse. Widespread adoption of mobile phones has already had a
significant impact on our social behaviour. Today we are arranging our
social lives "on the fly" instead of planning ahead. Traditional
downtime while waiting or travelling is now often used to talk on the
phone. The notion of being at home has become less significant, as we
can be reached pretty much anywhere these days. |
|
Read more...
|
|
|
Thursday, 23 January 2003 |
Precision Marketing, 24 January 2003 - Pamir Gelenbe is director of corporate business development for Flytxt.
|
|
Read more...
|
|
|
Thursday, 16 January 2003 |
|
Precision Marketing, 17 January 2003 - Walkers Snacks is making its first foray into text
messaging in an attempt to boost sales of its crisps in pubs and bars
throughout the UK. Kicking off at the end of January, the four week promotion will offer
incentives to consumers to encourage them to text in the answer to
football-related trivia questions found on point of sale material. |
|
Read more...
|
|
|
Wednesday, 01 January 2003 |
VNU.NET. A new text message service is helping science teachers keep up with new discoveries. The Associaton for Science Education this week launched
a text message service which aims to help teachers keep abreast of new
developments in the scientific field.
|
|
Read more...
|
|
|
<< Start < Prev 31 32 33 34 Next > End >>
|
| Results 199 - 203 of 203 |
News