Brandrepublic - Flytxt and Experian have completed a customer profiling exercise for Pot Noodle using data gleaned from its 'horn' text messaging campaign. Pot Noodle is to use the data it collected on 190,000 consumers to help it plan future direct marketing campaigns. Data specialist Experian used its Mosaic classification system to profile consumers.

Marketing - The "Taste to make time for" campaign will highlight the beer's premium positioning in the UK market.
Scottish Courage is embarking on the biggest ever promotion for its premium lager brand, Kronenbourg 1664. The activity will be backed by a heavyweight television ad campaign.

NMA : Roundtable Discussion with Jonathan Bill, John Carney, Anne Davies, Pamir Gelenbe, Julie Jeancolas, Matt Champion and Steven Trew

USA Today - Parents wringing their hands over their teens' incessant cell phone use should chill — they might be interacting with authors. Publishers are plugging into the technology whose ringtones and vibrations attract teenagers' undivided attention.

Electric News - HarperCollins Children's Books is turning to SMS to promote its latest titles, with the launch of a mobile club in the US. The book publisher has teamed up with mobile marketing firm Flytxt to start up the "Meg Cabot Mobile Club", a text messaging programme that will promote the author's popular titles, using Flytxt Direct, which will allow it to target specific consumer segments and send messages to users based on factors such as their geographic area, preferred book titles, age, and more. It will also market and sell a variety of mobile content.

The Book Standard - cJoining the ranks of innovative publishers looking to tap young readers through mobile technology, HarperCollins Children’s division is launching an initiative to advertise—via cell phone—one of their most popular authors.