160 characters - Flytxt are partnering with HarperCollins Children's Books to launch the 'Meg Cabot Mobile Club' in the USA.  A text messaging marketing program will promote the popular Princess Diaries series, Ready or Not sequel to All American Girl, and upcoming book, Avalon High (January 2006).

Brandrepublic - Direct Marketing News - Mobile marketing applications have been extended to childrens' book promotion, in a US deal between HarperCollins Children's Books and Flytxt.

Netimperative - Mobile marketing firm Flytxt has partnered with HarperCollins Children’s Books in the US to launch an SMS campaign.The Meg Cabot Mobile Club will promote the Author’s Princess Diaries series, Ready or Not sequel to All American Girl, and her upcoming book, Avalon High released in January 2006.

Promo Magazine - HarperCollins Children's Books is going mobile to let its teen readers get in touch with Meg Cabot, the author of the Princess Diaries series, All-American Girl and Avalon High (due out in January).

Click Z - HarperCollins has begun an aggressive text messaging program to promote upcoming children's novels by The Princess Diaries author Meg Cabot.

DM News - HarperCollins Children's Books debuts a cell phone and handheld instrument text messaging program today to promote the Princess Diaries series and other books from author Meg Cabot.