DM News - Time Inc. is developing a sustainable mobile marketing strategy for its magazines starting with People and Teen People. The New York publisher hired London-based mobile marketing technology firm Flytxt Ltd. to engage readers in interacting with the Time Inc. publications via cell phones and other handheld instruments.

Precision Marketing - New York: Flytxt, the mobile marketing technology and services provider, has signed a two-year deal with publishing house Time Inc to develop and implement integrated SMS programmes.

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www.business2.com - If you want to get a sense for where marketing is heading, look no further than Teen People. The publication, owned by Business 2.0 parent Time Inc., last week announced that it will integrate mobile phones into its marketing plans. The magazine will send out weekly updates and breaking news -- along with targeted advertisements and promotions -- via SMS to subscribers.

theponderingprimate.blogspot.com - Flytxt Interview. A successful mobile marketing campaign will require creativity and have to offer something of value. Getting permission has never been harder or rewarding when accomplished.

The Industry Standard - Time Inc. will use mobile messaging to promote some of its approximately 138 magazine titles through offerings such as news, voting and exclusive content, the publishing giant announced Monday.