1. Upload your  list in Neon's Data Management
2. Use Targeting to reach your key consumers
3. Test different messages for the response
4. Broadcast the best to the remaining consumers
5. Neon will Track responses and upload your list
6. Repeat...

Data Management

Got data*? Let's use it ! Your data may be on a CRM system, database or Excel. Neon interfaces to them all and uploads your lists into its secure data store. You can create profile fields that match what you already have and add new fields that are filled with demographic data as consumers respond to your broadcasts. Neon also logs behavioural data. Both types of data can be exported back to your CRM. Think of this as "data gardening" - with Neon you can cultivate a rich, valuable database of consumers who dig your product!
* No data ? Use Neon's Mobile Response Marketing to build a database. 

Targeting

Don't grope in the dark to find your customers! With Neon you target an offer to consumers who are most likely to buy your product or service. Through a smart point-and-click interface you construct complex targets based on "this demographic" and/or "that demographic". Factor in behavioural data, targeting those who responded to previous broadcasts (or did not respond), or subscribed to particular lists or combinations of lists (and exclude "do not contact" lists). Neon has all the tools for responsible, permission-based marketing so you can drive higher conversion rates. With Neon, you're no longer in the dark when targeting consumers!

Testing

How do you get your message right ? You don't have many characters, so getting it right is important. With Neon, it's easy to test different messages and WAP pages. Neon will select a random number of users from your targeted list and send test messages to them. Do this for a number of different messages and see which gets the best response. This is a huge time-saver for marketers and increases returns for your business - another example where Flytxt's six years in mobile marketing yield real benefits for marketers. Which is the best message ? Let your consumers decide !

Broadcast

Now you know which message gives the best response, take that one and send it to your targeted consumer list. You don't want to send it to your test consumers so you can exclude them with just one click, along with DNC lists. Neon can schedule broadcasts to start at any time in the future in different time zones. And it will notify you by SMS and/or Email when the Broadcast starts and ends. It can send multiple messages to each consumer, for example an SMS and a WAP push, and you can choose the route quality for each broadcast. Is your manager the nervous type? Neon can wait for their approval before scheduling the broadcast.

Tracking

What happened to all those messages you sent? With Neon's integrated tracking, you can see instantly what was sent and what was received by handsets. If you're using a WAP push to promote or sell products, Neon can track the number of consumers who landed on which pages of your WAP site ("responses") and who purchased what ("conversions"). By integrating with Neon’s APIs, you can also track successful billing and each consumer profile can be updated to record the sale. Neon's reports categorise the responses and conversions and will calculate the total value of products sold - just what you need to calculate your campaign ROI !