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Mobile Direct Response Marketing
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Mobile-enable your marketing mix!
Build consumer databases and distribute information in response to your advertising
- Advertise your short code on radio, TV, print, Web/WAP, text, email or outdoor
- Set-up your Inbound Application in Neon, configure response information lists to subscribe to
- Schedule the time when you want Neon to set the application live
- Consumers text in to subscribe to your service or to get information
- Neon immediately sends a message back to confirm subscription or deliver information
- Neon reports real media effectiveness, showing response from each medium - optimize your advert mix
- Now you have a database of motivated consumers for Mobile Direct Push Marketing
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Contact us today to get a Web demo >>
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Consumers love the immediacy of mobile |
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Neon makes it easy to mobile-enable your marketing mix. It's easy to add a short code to your existing marketing whether it's radio, TV, print, Web/WAP, text, email, outdoor, in-store or an on-pack promotion. Consumers love the immediacy of mobile - they've seen or heard your ad, they're interested and motivated to sign-up for promotions or get more information. Use Neon' Response and Subscription applications to catch them while they're hot and keep them happy ! | 
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Analyse Media Effectiveness | |
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Neon gives you real-time reports on media effectiveness so you can see which of your ads work and which don’t. The reports are generated at the click of a button so wave goodbye to manually collating stats from 5 different places. Real-time media effectiveness – another way that Neon helps you optimize your marketing return on investment.
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Build consumer databases |
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Subscribe consumers to lists and then use Direct Push to market to them. Watch your database grow as you nurture this valuable business asset with ongoing campaigns. As well as subscription and un-subscription, Neon includes single and double opt-in for permission based campaigns - very important to maintain consumer trust and particularly for US campaigns where double opt-in is mandatory. Thanks to Flytxt’s 6 years experience, Neon handles it all.
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Target consumers based on responses | |
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Broadcast to everybody who responded to your TV spot last week. Or run a promotion on herbal tea to all buyers of your decaf coffee. With Neon’s Direct Push Marketing in concert with Direct Response, you target based on behavioural data, so your marketing is laser-focused, ROI is increased and consumers are happier. More responses for less messages – marketers call this the “Neon effect” !
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Drive non-mobile marketing |
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Now you’ve built a database, it’s not just your mobile campaigns that can benefit – export the participants and messages from Neon and use them in other marketing activities. Cross reference with your CRM and target email or direct mail campaigns on recent text responses. CRM drives Neon, Neon drives CRM, it’s a virtuous circle which is why we say, "Neon mobile-enables your marketing mix."
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Contact us today to get a Web demo >>
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