Sky Remote Booking Service - Mobile Integration
 Client Details:
Sky TV are the leading supplier of satellite TV in the UK, currently they have over 8 million subscribers.
Project Overview:
In summer 2006 Sky rolled out a ground breaking project in the UK and the Republic of Ireland, the Remote Booking Service.
This service allows subscribers to program their Sky Plus Digital Receiver to record a TV program via their mobile phone, effectively allowing the individual to record a program from anywhere in the country.
In order to set their Sky Plus Receiver to record a program a subscriber initially needs to link their phone to their Sky Plus Receiver, once this has been done they can set up their Sky Plus Receiver from their mobile phone. In order to record a TV program the individual needs to send in the following information:
• Name of the program
• Time of the program
• Date of the program
• Channel information
In order for a booking to be successful this needs to be done at least 30 minutes before the program starts.
Sky’s coverage of both the United Kingdom and the Republic of Ireland meant that the service would have to be rolled out in both countries simultaneously.
Solution:
Initially Flytxt sourced two bespoke short codes for Sky (one for the UK and one for the Republic of Ireland), both short codes end in the following numbers “xx759” thus spelling “xxSKY” on a mobile handset.
In order to make the customer experience as fluid as possible real time integration with Sky’s programme guide was required.
Once an individual sends a request in to record a program, the content of the message is relayed to Sky via a real time integration with Sky’s platform.
Logic on Sky’s platform checks the request, if a successful match is made a confirmation message is sent back to the individual and the program is recorded. If the information the individual sends through is insufficient to find a match, a message is sent back either asking them to send in request again, or a message is sent giving the individual a number of options from which they can chose a match.
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Sky SMS Alert
Client Details:
Sky TV currently have 8 million subscribers in the UK. In addition to satellite television they also offer a wide portfolio of additional services to their customers.
Project Overview:
One of these services is SMS alerts, individuals can sign up to receive real time alerts on the following subjects:
• Breaking News
• Football News (covering all teams in the main divisions, and international teams)
• Business News
• Weather Forecasts
• Showbiz News
Objective:
• Provide real time alerts to customers
• Simplify the process for both subscribing and unsubscribing to the alerts services
• Monitor the channel through which the individuals sign up
• Generate revenue for Sky
Solution:
Once an individual signs up to an alerts service their details are stored on a central database. This database is integrated with Sky via a HTTP feed whereby Sky can send through real time requests to the Flytxt platform. These requests include an ID which links through to the respective database and triggers the broadcasts to be sent to the subscribers to the respective service.
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Capital Radio (GCap)
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GCap Media and Flytxt have worked together since April 2004. With stations such as Capital Radio, the xfm stations in London, Manchester and Scotland, BRMB, Red Dragon and Century, they are one of the UK’s leading radio groups. Since then, mobile has been used to continually drive the stations’ listening figures, keep listeners loyal and generate revenues.
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Objectives: |
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GCap needed to integrate mobile into their business in order for DJs and radio programmers to control their mobile interaction with listeners directly. A deeper connection with listeners needed to be built in order to drive Rajar shares, using new technologies. Advertiser revenues on mobile also needed to be grown and developed. |
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Solution: |
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• Flytxt's platform lets GCap Stations to take control of their mobile activity in order to further integrate mobile into programming and marketing • GCap DJs can run entire shows based on real time user interactivity • GCap DJs and programmers can view all inbound messages in real time and can broadcast advertiser-sponsored messages to the mobile clubs using Flytxt latest technology easy to use web-based interface • With Flytxt GCap managed to grow advertising revenues, allowing brands to sponsor inbound and outbound SMS/MMS/WAP competitions and tailor these competitions to specific objectives. Results: • Using Flytxt's platform, GCap has grown mobile databases to reach over 100,000 listeners • Mobile revenues have grown due to a growth in subscribers and better targeting through Flytxt. |
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Client testimonial: | | |
‘Mobile is an integral piece of GCap Media marketing, advertising and programming today, so to be able to control that from a central point from within the organisation is critical. The Flytxt team and product provides us with an unrivalled level of professional expertise. Flytxt's inbox is an easy user experience on par to using a normal email inbox for our DJs and programmers. As we've come to expect from Flytxt, it’s also a robust, well designed tool that fulfils all our requirements.’ Beth Wilderspin – GCap New Media Division
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PanMacmillan
Macmillan
Children’s books, part of Pan Macmillan, the global publishing group turned to
mobile text messaging in August 2002 as their primary communication tool
targeting children aged 12 years and above.
From thereon, they enlisted Flytxt, a wireless marketing technology
company to create the ‘Princess Diaries Princess Club’, a permission-based,
interactive SMS club. To date, the club
has grown immensely due to the nature of the services being provided from up to
date monthly news and gossip to competitions.
Client Objectives
- Raise
awareness of ‘The Princess Diaries’ amongst the target audience of 12+ years
old girls
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Instil
the ‘Princess Diaries’ values of sassiness, intelligence and fun
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To
establish a relationship with its core audience by keeping them up to date with
news and gossip
- Maintain interest in ‘Princess Dairies’ books
Campaign
Aims
- Maintain an ongoing relationship with their
target audience
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Keep
Princess Diaries readers up to date with news and new Princes Diaries releases
Solution
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Flytxt’s
mobile campaign management platform is used to maintain the ongoing
relationship Macmillan
has with their audience
- With
over 30,000 people subscribed to the Princess Diaries Princess Club, Macmillan
are able to manage
their database, send broadcasts, generate reports and
capture data
Results
- The
Princess Diaries Princess Club database has grown to over 30,000 subscribers
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To
this day, The Princess Diaries Princess Club is receiving new subscribers on a
regular basis
Harper Collins
 Client Details
HarperCollins is one of the leading book
publishing groups in the United
States. It publishes a wide range of adult,
teenager and children literatures.
Project Overview
In summer 2005 HarperCollin Children’s Book
partnered with Flytxt to promote the launch of the “Meg Cabot Mobile Club”, a
mobile phone text messaging program promoting the popular Princess Diaries
series, Ready or Not sequel to All American Girl and Avalon High. The aim was
to extend the Meg Cabot brand by creating an exciting and new interactive
relationship with their readers.
Solution
With Flytxt’s wireless solution and mobile marketing
platforms young readers could interact with author Meg Carbot and make use of
SMS-based promotions including sweepstakes, text-based trivia campaigns,
screensavers and voice tones from the author. Mobile programs for HarperCollins
are run on all major U.S.
wireless carriers including AT&T Wireless, Cingular, T-Mobile, Sprint, Nextel
and Verizon. HarperCollins were supporting the launch of the Meg Cabot Mobile
club via advertisements on www.thewb.com, www.seventeen.com,
www.teenpeople.com, www.ellegirl.com and www.cosmogirl.com. Readers could also
text in on “JOIN” and their date of birth and zip to MEG11 (63411). To manage the real time interactivity HarperCollings
is using Flytxt Direct and Flytxt Publisher.
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