Built-In Marketing Workflow

Secure your data without slowing down your business

 
Enterprise Administration is how you lock down your data in Neon. It makes sure that the right users in your organisation have access to consumers and lets you manage campaigns across different departments or brands.

Data partitioning

Each marketer using Neon belongs to a grouping called a "Partner". All data items in a Partner are kept separate from other Partners. "Data items" are the useful information Neon holds including lists of consumers, targets, tracking info, broadcasts and messages sent and received. This data is locked down to the Partner because this is highly confidential information - it is confidential between you the marketer and your consumer. Neon rigorously enforces this confidentiality to meet your business requirements and your consumers' statutory rights.

Often it's good to create hierarchies of Partners. Your company may have a number of brands and you want to maintain isolation between consumers of each brand. But you may want to give a head office oversight across all brands while a brand manager is restricted to their brand. Neon's Enterprise Administration has the flexibility to let you manage across brands.