| Flytxt to Focus on Neon Technology Business |
| Monday, 14 May 2007 | |
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Flytxt today announced it has restructured its business to focus exclusively on its mobile marketing platform Neon. As part of this move Flytxt Neon Ltd has been spun out of Flytxt Group and is now a separate entity. Flytxt Neon Ltd consists of the Neon mobile marketing technology and its development and business teams. It also announced the sale of Flytxt Ltd and Flytxt Inc and the balance of its business, comprising of its UK and US agency business, to multinational digital company, Buongiorno (Italy, MTAX STAR: BNG). Flytxt Ltd will now be part of Buongiorno’s Marketing Services division and trade under the Buongiorno name. The Neon technology business will continue to operate under the Flytxt brand and focus on its flagship product which was launched into the market last year. Neon has a rapidly growing customer base on 3 continents and Flytxt Neon will continue to target Neon at mobile operators, content aggregators, media and large enterprise customers. David Harper, Chairman of Flytxt Neon Ltd, commented: ‘Today we are opening a new chapter in Flytxt's history and playing to our strength. With Neon we have a significant lead over our competitors and today's announcement demonstrates our 100% focus on Neon as the pre-eminent platform for in-house mobile marketing." Neon is the mobile marketing platform that fully automates the mobile marketing process and gives marketing departments in-house access to the most complete set of mobile marketing tools available. It embodies the 7 years of mobile marketing expertise gained by Flytxt since its founding in the year 2000. It is ideal for enterprises that regularly run high-volume marketing campaigns and require a sophisticated, in-house tool that can be used directly by their marketing departments. Neon is delivered either as an ASP service over the Internet or can be installed on a customer's premises. "This is the next step in executing our strategy which we launched 18 months ago," commented Tim Williams, Flytxt Neon’s VP Operations: “There’s a large customer base that needs to conduct its mobile marketing campaigns in house and we are 100% dedicated to providing the best of breed products that will enable this. Neon is a pure-play mobile marketing campaign management platform and with the overwhelmingly positive response we have had from customers and the focus we can now bring to Neon, we believe that we will dominate this market." |
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