THE WISE MARKETER - Virgin Mobile will work with Flytxt and ActiveMedia Technology to grow its free beer and kebab consumer mobile campaign for a third summer running starting with gigs at Carling Academy venues across the UK in May.

The ubiquity of mobile phones makes them an appealing medium for advertisers, but there are unwritten rules governing sending marketing messages to handsets, Pippa Considine reports.
The mobile phone is the first device since the wristwatch we carry with us everywhere. With some two billion mobile phone subscribers worldwide and numbers climbing, its potential for use as an advertising vehicle is extraordinary.

For the 2nd year running, Flytxt made it to the Media Momentum Top 50 list - awarded to the UK ’s Most Dynamic Media Companies.

New York, March 29 /PRNewswire/ -- Flytxt, the leading mobile direct marketing company, today announced significant changes to its senior management structure including Flytxt Board Director, David Harper, becoming Executive Chairman of the parent company. The changes come at a crucial time in Flytxt's company strategy as it focuses its marketing and sales efforts on its leading technology product, Flytxt Direct.

If you actually still like to read books, this multimedia tie-in should make you feel a little more connected to the digital world. Looks like a company called Flytxt—a mobile marketing provider that has teamed up with book publisher Scribner—is planning an exclusive mobile tie-in with Stephen King's latest book called Cell.