Mobile phone users and Stephen King fans can now take advantage of a new marketing campaign designed to allow King's publisher, Scribner, to interact with a targeted audience for King's new book, Cell. Teaming up with mobile marketing provider Flytxt, Scribner has developed an exclusive text message mobile marketing program that, through phone, interactive online and print advertising, will provide supplemental content that lets fans expand their experience of Cell beyond the printed page. By Jodi Harris.

Ring tones and wallpaper are finally coming to the oldest of old media: book publishing.
As part of its publication next week of Stephen King’s new horror novel Cell, the Scribner division of Simon & Schuster is launching a mobile phone marketing campaign that will include the sale of two “talk-tones” by Mr. King. Cover art from the novel will also be for sale as cell phone wallpaper, available from the book’s Web site.

Europe's Galileo satellite positioning system will allow for more precise mobile marketing, writes Bill Britt.
The world of location-based advertising as portrayed in the film Minority Report, in which ads are personalised to Tom Cruise's character as he walks past stores in the Washington DC of 2054, came a giant step closer after Christmas with the launch of a satellite that will enable tailored messages to be sent to an individual's mobile phone.