The Wise Marketer - Virgin Mobile, working with Flytxt and ActiveMedia Technology, is to offer customers a mobile ticketing queue jumping facility called Q Jump, which gives customers faster access to live music at venues throughout the UK by enabling them to go to the front of the queue with a friend at Carling Academy Birmingham.

Advertising at participating venues will encourage Virgin Mobile customers to text the word QJUMP to a special number to receive a Q Jump ticket. The bar-coded tickets can then be redeemed at the venue using RAPOS terminals from ActiveMedia Technology. Once scanned, information from the barcode is passed from a webcam to a PC, handheld device or retail POS system, where it is authenticated.

The promotion follows a successful trial of the system at Carling Academy Birmingham in October 2006. Flytxt will provide the delivery and mobile marketing technology.

Flytxt is also behind the Orange Wednesdays 2-for-1 mobile ticketing promotion in the UK and Romania.