Marketing - Orange: may extend promo to music. Orange is considering extending its 'Orange Wednesdays' cinema promotion into the music arena by offering tickets for UK music events via text message.

Media Week January 2004 - Mobile and the web have in common many characteristics. They're interactive, instantaneous and cost-effective. They've both been adopted as direct marketing media and today, they're both contenders for some of the traditional media spend. But are they media competing for the same budget or are they complementary?

New Media Age 27th November 2003 - Wireless industry specialists discuss the merits of opt-in and opt-out marketing campaigns and how the new regulations will affect the future of SMS.

Mobile Media 7th November 2003 - Giving users some kind of a reward for receiving marketing has long been part of the mobile marketing lineup, but it hasn't always been employed successfully.

FT 13 October 2003 - Wireless opportunities stand out in today's investement climate. When it comes to investing in information and communications technology, everyone, is searching for "the next big thing," but there are fewer candidates than in the heyday of second-generation mobile and the internet.

Revolution October 2003 - R u ready 4 some gr8 commercial opportunities? It's all too easy to underestimate the ways you can use mobiles in a business context. For many of us, the first application that springs to mind is SMS marketing campaigns targeting the youth, but that's a long, long way from the full story.