|
Orange looks at extending cinema text offer to music |
|
Tuesday, 15 June 2004 |
|
Marketing - Orange: may extend promo to music. Orange is considering extending its 'Orange Wednesdays'
cinema promotion into the music arena by offering tickets for UK music
events via text message.
The mobile phone giant has partnered with mobile marketing firm Flytxt to trial an m-ticketing service for this summer's Carling Weekend festivals in Reading and Leeds. If the trial is successful, Orange plans to extend the scheme to cover a range of high-profile music events over the coming months. More than 300,000 customers have signed up for the two-for-one 'Orange Wednesdays' promotion since it launched less than two months ago.
© Copyright Flytxt Ltd 2006. Unauthorized use of any content constitutes a material breach.
|
