Sales Promotion, October 2003 - As with any other medium, using mobile as a way to communicate marketing messages to consumers requires a marketer to responsibly adhere to the guidelines. Unlike most other mediums, the relative infancy of mobile means there has been an absence of any solid legislation to govern the sector. Every regulatory body in the industry has devised its own guidelines to encompass mobile; the result is an overwhelming amount of information as well as sometimes-conflicting guidelines.

Media Week 19 September 2003 - Pamir Gelenbe is Director of Corporate Development and Co-Founder of Flytxt. Inspired by a vision of how one-to-one marketing will forever be changed by the advent of mobile telephony, Pamir drives the Company's product and business strategy.

New Media Age, 4 September 2003 - The use of 0800 freephone numbers is an important part of brands CRM programmes, so a mobile equivalent, allowing customers to text in for free, would be a useful addition. But as operators move to introduce a 'freetext' shortcode, some advise caution.

Precision Marketing September 2003 - Macmillian Children's books, part of global publishing group Pan Macmillian, is embarking on its biggest campaign to date to promote the release of the fifth in the series of The Princess Diaries and bolster its database.

Revolution September 2003 - As broadcasters use mobile to make their programmes more interactive, so mobile firms are launching new TV channels.

Marketing Direct September 2003 - As the new EU directive regulating privacy and electronic comunications becomes law across Europe at the end of this month, text messages marketers have been looking at how the toughened anti-spam laws will affect them.