International Journal of Advertising & Marketing To Children July - September 2003 - Todd Tran is Director of Business Development at Flytxt. Working with the world's leading brands in developing innovative mobile marketing programmes, Todd leads Flytxt's business development effort.

New Media Age 21 August 2003: Interview with Carsten Boers from Flytxt

Real Business August 2003 - Jim Steele of San Fransisco-based Salesforce.com had built a career in sales. A whole year's worth of training at IBM started him off and he didn't look back. Slick and well dressed, Steele did well and rose rapidly. Years later, when he went for the Salesforce job, he endured a week of interviews with different department heads and divisions. Finally, he had to overcome one crucial barrier: an hour-long grilling from the CEO's girlfriend. They got on, he got the job. "Employing a good one is one of the hardest tasks."

FT Creative Business, 29 July 2003 - For an nation that prides itself on technological leadership, the US was surprisingly late to the text messaging game. But it is making up for lost time. The number of texts sent in the US is expected to increase dramatically from 8.1bn messages in 2002, according to technology research group Ovum. Such figures are often disputed and hard to collate, but experts say about 1bn texts are sent in the US per month.

Precision Marketing 11 July 2003 - Seen one way, SMS marketing in its current, most frequently deployed interaction has a whiff of the 'We can, so we will' sentiment about it. After all, with an overwhelming majority of the population in possession of a mobile phone, it would surely be madness not to add the device to the burgeoning arsenal of promotional tools.

FT Creative Business, 08 July 2003 - Mobile specialists - the new kids on the block - have come of age and established agencies want some of the action. When 12Snap became the first mobile phone specialist advertising agency to win a coveted award at the last month's Cannes Advertising festival, its staff were surprised as anyone. "It shocked us," admits Cyriac Roeding, Chief executive of the German based agency. "We thought it would be impossible to win against the big established agencies."