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Thursday, 16 January 2003 |
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Precision Marketing, 17 January 2003 - Walkers Snacks is making its first foray into text
messaging in an attempt to boost sales of its crisps in pubs and bars
throughout the UK. Kicking off at the end of January, the four week promotion will offer
incentives to consumers to encourage them to text in the answer to
football-related trivia questions found on point of sale material. |
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