| Selfridges links with Britart for text art auction |
| Friday, 28 February 2003 | |
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Precision Marketing : March 2003 - Selfridges is joining forces with Britart in a bid to stage the first ever SMS art auction and strengthen the contemporary art centre's consumer database. Britart.com, the centre for affordable and high-profile British art, will take over Selfridges window displays in London and Manchester over the next two weeks. Passers-by are to be given the chance to bid, via their mobile phones, for their favourite piece of creative work. Nearly 20 exhibits will fill the windows of Selfridges on Oxford Street, going for around £1000 a piece. Each display will contain a unique mobile phone code and a sign showing current bidding prices.When a text bid for a piece of art has been made, the bidder will receive a text message confirming it has has been received, before being directed to britart.com to register their details and validate their offer. Those who opt-in will be stored in a fresh database of contemporary art lovers. Ad agency Mother conceived the partnership, but Flytxt is handling the SMS intergration work. Poke is dealing with the creative work. © Copyright Flytxt Ltd 2006. Unauthorized use of any content constitutes a material breach. |
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