| Walkers Snacks launches debut SMS initiative to boost pub sales |
| Thursday, 16 January 2003 | |
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Precision Marketing, 17 January 2003 - Walkers Snacks is making its first foray into text
messaging in an attempt to boost sales of its crisps in pubs and bars
throughout the UK. Kicking off at the end of January, the four week promotion will offer
incentives to consumers to encourage them to text in the answer to
football-related trivia questions found on point of sale material.
The winner will receive an 'ultimate season ticket' which will provide free entry to selected high profile cup and international football matches. On the day of the draw, to be held on February 24, the winner will be notified by text and 1,000 runners up will receive Walkers footballs or shirts. Developed by Flytxt, in conjunction with Cubo Brand Communications, the 'Walkers Football Txt' activity is designed to raise awareness and consumption of its products in UK pubs and bars, specifically its new Thai Sweet Chilli Sensations and the relaunched Salt & Shake crisps. "Research shows that increased visibility of crisps and snacks generate incremental sales in the on-trade sector and so drives additional profit," say Victoria Fussell, Walkers trade marketing manager. © Copyright Flytxt Ltd 2006. Unauthorized use of any content constitutes a material breach. |
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