Marketing - As major advertisers start to take online marketing seriously, digital agencies can look forward to a more secure future, with many retaining clients for longer. One agency benefiting from this trend is Glue London, last year's winner of Marketing's Digital Agency of the Year. It has had an outstanding 12 months and has answered critics by securing the retained digital marketing accounts of major advertisers including McCain Foods and 118 118, rather than focusing on pure project work.

Brand Republic - Proximity Worldwide is to expand its mobile marketing business in a tie-up with phone company Ericsson, which will see the two jointly promote mobile marketing. The deal initially covers Germany, Italy, Singapore, and the US where the two will promote mobile as an increasingly effective channel for relationship marketing.

Precision Marketing - Mobile marketing agency Flytxt has hired David Payne as part of a new three-strong team designed to boost its direct marketing credentials.

Marketing opinion piece -  If you think mobile is synonymous with spam, intrusive communication and promotional gimmicks, think again.

New Media Age, Dominic Dudley - Brand owners are to start streaming video ads to 3G mobile phones within weeks, in a potentially powerful new way of delivering both advertising and content and services.

Precision Marketing - United Pictures International (UPI) is rolling out its first global SMS campaign to promote action thriller The Bourne Supremacy. Flytxt is set to handle mobile marketing of the movie's DVD and video release.