| Flytxt appoints heavyweight trio |
| Thursday, 25 November 2004 | |
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Precision Marketing - Mobile marketing agency Flytxt has hired David Payne as part of a new three-strong team designed to boost its direct marketing credentials. Beside Payne, who will be executive chairman, Nick Fullre joins as operations director, and Craig Patton as head of business development.Payne will combine his new job with his role as head of direct marketing at the Institute of Practitioners in Advertising. He says: "I am confident that, with the flair of the founders as well as the senior additions, Flytxt will be the leading solutions provider in this sector, in the sameway that it has pioneered promotion and reward." Fuller, a fellow of the Institute of Direct Marketing, has experience on the agency, client and supply side, and has worked at TSB and Experian. He comments: "I joined Flytxt because I believer that mobile is the next great marketing medium." Patton brings ten years' business development experience. He joins from Agency.com, and is charged with heading business development team and managing clients. Universal Pictures International recently appointed Flytxt to roll out its first global SMS campaign to promote action thriller The Bourne Supremacy (PM November 12). © Copyright Flytxt Ltd 2006. Unauthorized use of any content constitutes a material breach. |
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