| Flytxt wins Capital Radio contract |
| Thursday, 01 July 2004 | |
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New Media Age - Capital Radio is to embark on an expansion of mobile activity across all its brands, with MMS services expected, following the appointment of Flytxt to run the group's mobile strategy. O2 previously supplied mobile services to Capital. The companies will now be working together to implement an integrated mobile strategy across Capital FM, Capital Gold, Xfm, Choice FM and Century FM. "All our stations are very different, so we'll tweak our mobile strategy to suit each one," said Tom Laidlaw, Capital's head of mobile and interactive. Key for Capital will be building up its mobile databases for each station, to enable more sponsorship and promotional activity.www.capitalfm.com www.flytxt.com © Copyright Flytxt Ltd 2006. Unauthorized use of any content constitutes a material breach. |
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