New Media Age and Marketing Week Awards - The challenges facing Orange were to develop a system that could deliver hundreds of thousands of mobile coupons to Orange customers on a weekly basis, and to deploy a redemption infrastructure that captured each person’s film preference and tracked each redeemed mobile coupon so that it could be used only once.

Brand Republic - The DVD launch of the Matt Damon film 'The Bourne Supremacy' is to be promoted through a SMS campaign that will also be used to build a database for future targeted marketing activity.

Marketing - Universal Pictures is planning its biggest mobile marketing drive to date to back the global DVD and video release of hit film The Bourne Supremacy on 7 December.

Tech Track 100 - Flytxt, Rank - 12
Manages the technology for Orange Wednesdays’ cinema ticket promotion

Intelligence Awards 2004 - Orange had already established a relationship with the film industry through its advertising and sponsorship.
This campaign enabled it to drive customer loyalty by giving subscribers something of real value - Orange
Wednesdays, a two-for-one deal in any cinema nationwide, every Wednesday for three years.

Sunday Times - Flytxt, a firm that runs ad campaigns over mobile phones, has yet to make a profit but its founders are already planning a sale. Report by Rebecca Hoar.