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Friday, 10 September 2004 |
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With mobile phones emerging as a key gaming access
route, brand- owners are recognising the potential for the text-to-win
mechanic to evolve into something far more dynamic. David Reed reports.
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Sunday, 29 August 2004 |
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One of the core insights of this book is the paradox of
mobile phones as media. Because of their focus on immediate and
ubiquitous communication, mobile phones are the opposite of media. |
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Wednesday, 18 August 2004 |
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New Media Age - Virgin Mobile has tied up with Flytxt to run a mobile couponing promotion at this weekend's V Festival music event. |
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Tuesday, 03 August 2004 |
Marketing - As mobile marketing enters the mainstream, the ASA has issued guidelines that should prevent newcomers to the medium harming their brands, says Philip Smith.
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Saturday, 31 July 2004 |
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Marketing Direct - Mobile marketing isn’t just for techno-friendly teens. SMS is being used to target older age groups. |
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Sunday, 04 July 2004 |
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Brand Republic - Capital Radio has retained Flytxt ahead of a mobile marketing push it plans for the coming months.
Starting this month, the mobile marketing company will work across
Capital's brands including Capital FM, Xfm, Century FM, Choice FM and
Capital Gold. |
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