Precision Marketing - Carlsberg and T-Mobile, sponsors of the Euro 2004 football championships, are launching a joint SMS campaign to boost their customer databases. The push centres on an Instant Win Football Quiz scratchcard which consumers will be able to pick up at over 250 Laurel Pubs across the UK when they purchase a pint of Carlsberg.

Incentive Today Magazine - A new link between mobile phone giant Orange and the cinema industry marks a significant step forward in the use of mobile phones in promotional marketing.

Incentive Today Magazine - A new link between mobile phone giant Orange and the cinema industry marks a significant step forward in the use of mobile phones in promotional marketing.

Revolution - At the turn of the millennium, media owners and brands had to consider content for online, but increasingly they are formatting it for mobile. Picture-enabled handsets mean operators can offer more types of content and downloads. But what do users want?

New Media Age - Flytxt has launched the next version of its mobile marketing campaign platform, offering enhanced interactivity and MMS integration.

Marketing - Wall's is unveiling its biggest SMS marketing campaign to back the launch of six Love Potion variants of its Cornetto brand.