Director Magazine - Lars Becker breezes in from an overnight flight, straight from his company’s new offices in Seattle. The chairman of Flytxt, which four years ago was focused on selling and business development, says the firm is now settling into an early phase of consolidation.

Marketing - Wall's is unveiling its biggest SMS marketing campaign to back the launch of six Love Potion variants of its Cornetto brand.

Marketing Direct, April 2004 - MMS could finally be taking off with both EMAP and Chrysalis Radio using it last month.

MediaWeek, 6th April 2004 - Mobile operator enlists help of cinemas to maintain its movie association. The Orange Wednesdays promotion that was launched this week at Leicester Square’s Odeon cinema has been two years on the drawing board. The project, signed initially for three years, was generated by Orange and the Cinema Marketing Agency and involved the cooperation of 90% of cinemas in the UK – that’s about 450 picture houses.

DM News, Opinion by Carsten Boers, CEO Flytxt - Mobile and the Internet share several similarities. They’re interactive, instantaneous and cost-effective. Both have been adopted as direct marketing mediums, and both are contenders for some of the traditional DM budget. But a question confusing most of us is whether they are media competing for the same interactive marketing spend or whether they are complementary.

Marketing Direct, April 2004 - MMS could finally be taking off with both EMAP and Chrysalis Radio using it last month.