Marketing Direct: Mobile Marketing Think Tank - Mobile marketing has not seen the take up the industry had been predicting. But are marketers catching up to the technical possibilities?

Revolution, April 2004 - Film buffs are set to get a revolutionary two-for-one mobile offer. Niamh Byrne tells Emily Booth the future of UK cinema could be Orange.

Mobile Media, 26th March 2004 - Flytxt, the UK firm that made its name in mobile marketing, is drastically widening its scope to become an enabler of a wider range of mobile services for brands, including a content platform and m-commerce enablement. “We want to be the trusted friend of large companies that are taking mobile seriously,” says Pamir Gelenbe, director of corporate development at Flytxt.

New Media Age, 11th March 2004 - Emap has launched its first MMS mobile marketing push, to promote the United International Pictures movie "Honey". The media company, one of the leading adopters of SMS marketing, believes the campaign heralds the start of an increasing use of the MMS medium by brands

Media Week, 23rd March 2004 - Chrysalis is launching its own mobile division – designed to deliver music and, eventually, other media content such as video clips to people via phones and other portable devices.

Media Week 24th February 2004 - Our 30 under 30 competition has once again attracted the cream of the media industry's talent pool. The future of the business looks rosy in the hands of these bright, young things. The tide of optimism currently engulfing the media world was reflected in the judging for this year's 30 under 30 showcase.