Promotions & Incentives February 2004 -  Strategy and objectives: Bliss wanted to position the magazine as innovative, to reward loyal readers and provide an extra incentive to buy the magazine.

New Media Age 29th January 2004 - Mobile marketing agency Flytxt has unveiled a new strategy to give brands and media owners the technology to run mobile marketing campaigns in-house. The first client announced as adopting the new Flytxt Direct offering is Publisher Macmillan. Two further major clients are to be announced shortly.

FT.com- 26th January 2004 - The heartland of mobile commerce has traditionally been the teenage market - and in particular the highly lucrative sale of ringtones and logos. With this in mind, farmers in Germany might not seem to be the ideal audience for a marketing initiative based around mobile phones. But the success of a recent project set up by Bayer Crop Science, a subsidiary of the pharmaceutical giant Bayer, illustrates just how broad the potential audience for mobile marketing and advertising has become.

International Herald Tribune 19th January 2004 - Coupons offering consumers discounts on everything from dog food to dandruff shampoo carry a stigma, analysts say: The impression is that only retirees, low-income families or cheapskates take the time to clip magazines and newspapers to save a few cents. By Jennifer L. Schenker, PARIS

Revolution December 2003 - Americans are renowned for embracing new ideas and being at the forefront of new technologies, the Internet being the perfect example. The situation is slightly different however with mobile. In comparison with Asia and Europe, the US has lagged behind in terms of its usage of mobile and especially the phenomenon of text messaging. Now the tide is turning. A US mobile revolution is taking grip, but this time from a different source. This development is being led not by consumers, but the industry.