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Thirty Under Thirty
Monday, 23 February 2004

Media Week 24th February 2004 - Our 30 under 30 competition has once again attracted the cream of the media industry's talent pool. The future of the business looks rosy in the hands of these bright, young things. The tide of optimism currently engulfing the media world was reflected in the judging for this year's 30 under 30 showcase.

Lars Becker

Age: 29
CEO, Flytxt

Becker has headed up Flytxt as its CEO since the business was founded in April 2000. The past 12 months have seen Flytxt reach profitability, raise £2m in funding, growing geographically and become one of the leading mobile marketing providers.

Under Becker's guidance Flytxt was chosen as one of the Tornado-Insider Top 100 start up companies for a second year running. The company was a finalist in the Marketing Direct Intelligence Awards 2003. He was also named in the Top 40 Digital People 2003 by Revolution.

In 2003, Becker became the chairman of the Mobile Marketing Association. As his 30 under 30 entry form states, he is "a leading evangelist for the mobile channel as part of the media mix."

Judge Paul Ferrer says: "Clearly a pioneering entrepreneurial business person with a passion for mobile marketing. He has successfully funded and grown an embryonic business during a severe media downturn."

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