| Universal set for mobile assault |
| Tuesday, 02 November 2004 | |
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Marketing - Universal Pictures is planning its biggest mobile marketing drive to date to back the global DVD and video release of hit film The Bourne Supremacy on 7 December. The company has allocated a six-figure budget to the promotion, which will run in 10 countries including the UK and will be supported by extensive TV, radio and press advertising.Participants in a five-day 'Bourne Challenge' will receive free Bourne Supremacy mobile content as well as the chance to win related prizes. The campaign, which has been created and managed by mobile specialist Flytxt, will help Universal establish a database of film fans. © Copyright Flytxt Ltd 2006. Unauthorized use of any content constitutes a material breach. |
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