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Virgin Mobile to run m-coupon promotion at V Festival |
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Wednesday, 18 August 2004 |
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New Media Age - Virgin Mobile has tied up with Flytxt to run a mobile couponing promotion at this weekend's V Festival music event.
The promotion will enable Virgin Mobile subscribers to text 'beer' to a shortcode to receive a voucher for a free beer. An eight-digit code will be sent back via SMS, which recipients enter into an on-site kiosk to print out their voucher. The m-voucher authentication technology for the promotions is provided by ActiveMedia.
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