| 3 In film link-up to trail It's All Gone Pete Tong |
| Thursday, 19 May 2005 | |
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Precision Marketing - 3, the UK video mobile network, is forging a partnership with independent film group RedBus Film Distribution to offer a trailer of British film It's All Gone Pete Tong to the network's 3G contract database. The 30-second clip will launch in time for the film's release on May 26. It is available to the first 100,000 customers for free. Flytxt, the mobile marketing services provider, will have access to data on 3 customers that click through.The trailer will run alongside TV, online and print executions. Pamir Gelenbe, co-founder and director of corporate development at Flytxt, comments: "Mobile marketing combines the wide reach of TV with the precision of direct marketing, and the tracking potential of the Internet." Gareth Jones, chief operating officer at 3, says: "Advertisers have a new and targeted visual medium. Having a profile of our customers means paid-for content can be tailored and relevant." 3 is the UK's only video mobile network, offering 3 million customers access to video messaging, video calling, full-length music videos, and highlights from Barclaycard Premiership football games. © Copyright Flytxt Ltd 2006. Unauthorized use of any content constitutes a material breach. |
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